Navigating An Amazing New Journey
It began as a dream. An inkling of what could be. An idea in his head. It was a seed planted in childhood, and it sprouted into a full-fledged passion as an adult. Life-long boater, avid diver from age 15, and a devoted father, CEO Joel Svendsen always wondered why boating couldn’t be better. Easier. Simpler. For diving, for families and just for stepping on and off of. And then the opportunity arose. And he sat with his hand-picked team. And they built a better boat.